Who We Are

Jose Coronado

Jose Coronado

Founder, Principal

Jose is a user experience executive and strategist. His work focuses in innovation, through transformation and change management. He brings a unique understanding that blends product, technology and user experience strategy together, always identifying the business value and impact to the business and the end users.

He is an international speaker and published author in design strategy and change management. Jose delivers motivational presentations and facilitates workshops in transformation leadership, design thinking, driving innovation, increasing productivity and customer satisfaction.

Before founding ITX Digital, Jose was responsible for leading the Global User Experience for Automatic Data Processing (ADP) in his role as Sr. Director of User Experience. He was recognized for facilitating “game changing” initiatives in UX strategy, while earning organization recognition as Forbes’ Top 100 World’s Most Innovative Company.

Prior to ADP, Jose held a variety of leadership roles at Hyperion Solutions (now a division of Oracle). He led the entire User Centered Design (UCD) portfolio, including user interface design, standards, accessibility, usability testing and visual design.

In addition to the software industry, Jose’s background includes telecommunications and manufacturing.

His global experience expands the Americas, Europe and Asia. His multi-cultural background and multilingual skills make him a very versatile executive and consultant.