Peg Fitzpatrick and Guy Kawasaki

 

I had the good fortune to be an evangelist and reviewer for early access to the manuscript of the book “The Art of Social Media: Power Tips for Power Users.” Before its launch, The Art of Social Media was already at the top of the charts as the #1 Book in Social Media for Business in Amazon.

Whether you are a digital pro,  a young graduate or a business defining your social media brand strategy, this book has over 120 power tips that you can apply today. I am sure you will find some golden nuggets that will help you expand your social media footprint.

The Art of Social Media

 

Here are my top 5 Social Media Lessons from The Art of Social:

1- A Social Media strategy requires a vision and a plan 

Guy Kawasaki and Peg Fitzpatrick apply what they preach. They developed a brilliant and comprehensive social media pre-launch campaign for the Art of Social. Check the book site http://artof.social/ Even the url name is purposefully designed as a key element of the strategy artof [dot] social.

2- The conductor needs the orchestra

Your content needs to engage your audience and pass the “re-share” test. If you write great stuff, it will be re-shared.

You could always have the potential to reach new audiences and get more followers, even if you have 10 million followers like Guy does (but I would guess that neither of us does). You should share good stuff and you should embrace new platforms.

You should also rely on tools to facilitate and automate the process. From a publication calendar to applications like Hootsuite to organize your social media plan, schedule posts and manage different the different social media platforms from a single dashboard.

3- Communication is essential

Like in the AT&T Wireless Bigger is Better Commercial, Guy and Peg pose a question: Would you rather have 1,300 clicks or 7,600?

  • Be active and share three to twenty different, unique posts per day. In addition, repeat your posts three or four times with different headlines at varying times of the day.
  • Respond to comments, be positive and apply the 3-round rule. Commenter Comment > Your Response >  Commenter responds to the response. The End
  • Add drama – Curate and enhance your posts. Every post should have a picture or a video. If you write great stuff, you should not be shy and you should get people to notice your social-media posts.

4- Remove the barriers, make it easy for all people

The easier people can interact with your content, whether it is a blog, a Google+ Hangout, a conference or a book launch, the better it is for you to reach your audience .

  • Create short, evergreen, memorable hashtag for your events, share them and ask people to use them. Ideally, the hashtag will have life beyond the event.
  • Add ClicktoTweet or CoSchedule to your blog posts with suggested tweets from your article, the reader can edit it or tweet it as-is.
  • Integrate social media and blogging, making it easy for your audience to share your posts.

5- Do not delegate your social media

Let’s face it. You are the most qualified person to define your brand. you should not have to hire an Agency to manage your social media. You may also be tempted to get an intern to take care of your social media, after all, they are part of the social media generation. Their advice: please don’t do it.

 

Take your Social Media Golden Nuggets and Run

If you apply the power tips and techniques in The Art of Social you will be on your way to expand your audience, engage new followers and enhance your great content to reach a new frontier in social media.

 

About The Art of Social Media Authors

Guy Kawasaki 
Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.

Guy has almost ten million followers.

Peg Fitzpatrick

Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. The Art of Social Media: Power Tips for Power Users is her first book.

Peg has almost 700,000 followers.

 


 

This article is also published in LinkedIn  http://goo.gl/xbenWB

 

About the Reviewer Jose Coronado is a user experience executive and strategist. He has in depth experience helping companies drive innovation, transformation and user experience programs. He is an international speaker and workshop facilitator. With over 20 years of practice, Jose has led major project teams in UX Strategy development using visualization and agile methodologies. Jose is the founder and principal of ITX Digital, a design management consulting firm. Prior to ITX Digital, Jose held leadership roles with Automatic Data Processing (ADP), Oracle and AT&T where he delivered extraordinary results on multiple continents.