The consumerization of information technology is driving end user expectations to get the best experience with applications they interact with, whether they are for personal or business use. These expectations place stronger demands on product teams to deliver a product that meets the demands of the people that they are designing for.
Leveraging UX Methodologies
Organizations are poised to leverage user experience methodologies to partner with end-users in the product development lifecycle. Early in the process, you will need to interview your target users to get a realistic perspective of what “a day in their life” looks like. You may uncover new opportunities from mapping the user journey and understanding the context of their experience with your product. You will also be able to validate assumptions about your product and discard those that you disproof early on in the process.
Your end-users will give you a unique perspective about their specific processes how they perform their tasks to accomplish specific goals in the contexts of their environment.
This collaboration provides insights into areas that your teams can leverage in the product design including:
- Which specific outcomes your product must support, helping you focus on what is important
- Identifying information architectures needs to support key processes
- Insights into designing product navigation to best supports the users
- Opportunities to leverage the capabilities of the different platforms to improve, expand and enhance the experience
Improve your overall customer satisfaction
Throughout my career I have observed a constant theme from those people who participate in the product development process. For the most part, they all have positive views of the value of their input. They view the organization in a way that “it cares” about them. They also this as a unique opportunity to directly contribute their perspectives to the product design process.
Getting end users involved yields immediate benefits to the organization and the product teams, and these contributions include:
- Teams are able to validate the product design direction and immediately apply what they learn.
- You can identify requirement “gaps” early in the product development process, avoiding costly rework.
Improving User Experience Improves Your Organization’s Profitability
Enhancements in user experience provide both direct and indirect contributions to the bottom line of your organization. Industry research and statistics provide irrefutable evidence that providing a rich user experience greatly reduces your operational costs, increases efficiencies and fosters strong loyalty and support from your clients.